Proof
/ Pharma & Life SciencesNew Leads and Next Best Action for Sales Reps at a Top 5 Global Pharma Company
Business situation
A top 5 global pharmaceutical company seeking to identify new physician leads and define Next Best Actions for sales representatives.
The challenge
Sales reps lacked a reliable, data-driven way to identify untapped physicians or prioritise actions to increase engagement, resulting in inefficient deployment and missed prescribing opportunities.
Why it matters
Quantum Rise developed a product basket methodology correlated to target product prescriptions, built ML models to estimate prescribing probability, and integrated the outputs into the client's CRM to generate actionable lists for sales reps.
What Quantum Rise delivered
The QR/OS™ approach in practice
- • Product basket correlation methodology linking prescribing patterns • ML model estimating prescribing probability per physician • 9,000 new leads identified with 80%+ conversion probability • CRM integration mapping sales rep activities and HCP profiles • Actionable Next Best Actions list per sales rep
Measurable outcome
9,000 new leads with +80% probability to convert and prescribe. +15% increase in market share in Year 1. 20% reduction in sales costs for 3 product lines.
Sales reps could focus effort on highest-probability physicians, reducing wasted sales activity and increasing market share.
What became repeatable
A reusable Next Best Action (NBA) engine for pharmaceutical sales forces: CRM-integrated, ML-powered, and scalable across product portfolios.