Proof
/ Pharma & Life SciencesMarketing Mix Modeling for a Top 5 Global Pharmaceutical Company
Business situation
A top 5 global pharmaceutical company seeking to optimise marketing budget allocation across offline and digital channels.
The challenge
Marketing budget was allocated without a rigorous model of channel impact or saturation, making it impossible to maximise return across offline and digital marketing investments.
Why it matters
Quantum Rise established data collection and processing procedures, developed a marketing mix model with channel saturation curves, and delivered an investment allocation optimisation to maximise return under the new budget distribution.
What Quantum Rise delivered
The QR/OS™ approach in practice
- • Data collection and processing framework • Marketing mix model with saturation curve per channel • Optimised budget allocation recommendations • Scenario modelling and visualisation (Databricks-based) • Channel-level ROI measurement framework
Measurable outcome
+28% increase in prescription volume with budget reallocation. +21% revenue in generic drugs with optimised investments.
Enabled data-driven marketing investment decisions with clear channel-level impact visibility.
What became repeatable
A reusable marketing mix modelling framework (MMM) for pharmaceutical marketing channels — applicable to any pharma product or therapeutic category.