About
Demetria Veal is an accomplished senior sales executive and business leader with over 18 years of experience driving growth, profitability, and innovation across the CPG industry. Recognized for her entrepreneurial spirit and dynamic leadership, Demetria has built and transformed high-performing sales organizations, consistently exceeding revenue targets and stakeholder expectations. She has held executive roles at leading companies including Crisp, Advantage Solutions, Datasembly, and Numerator, where she spearheaded client engagement strategies, led go-to-market initiatives, and achieved record-breaking sales performance. With expertise spanning business development, trade marketing, revenue forecasting, and data-driven decision-making, Demetria excels at turning insights into actionable strategies that deliver measurable results. She holds an MBA in Marketing from the University of San Francisco and a BS in Marketing from Missouri State University.